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Elizabeth George, CFP®'s avatar

The truth is the pricing model is what’s broken. Investment management can be done (and is already generally done, whether you DIY buying ETFs or pay a top professional to manage a complex portfolio) by robots. Your advisor is almost NEVER looking at your accounts.

The value of a financial advisor is all the stuff they don’t actually charge for: comprehensive planning, behavioral coaching, retirement projections, referrals to other competent vetted professionals, thought leadership, reminders to do annual tasks and a heads up when tax rules change, talking through tradeoffs, etc.

But because they don’t charge for their time like cpas and attorneys, they have to sell asset management to be able to do any of those other things for you. And I get it, the hourly model is a crappy business model that doesn’t scale well. That’s why I embraced it only after reaching FI and retiring early. But it is so fun and gratifying to just provide objective advice and not sell products or manage money directly anymore.

Bill Yount's avatar

I have journeyed from financially illiterate and a victim of the traditional financial services industry to an avid DIY accumulator as a late starter to a collaborative partner with a flat fee highly trained (CFA, CFP) life and financial planner for many principled reasons. I found my “unicorn” tapping into my network and using a robust AI query. I vetted him with a flat fee “retirement readiness” project. I only turned over primary asset management to him after we had met in person and vetted each other and our goals/values for the final piece of a good fit - trust. It is the right thing for me and my family and I am very happy with the process and result.

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